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Matzah Pajamas, Einstein’s Judaism, TikTok Rabbi, and more!

Go around the Jewish world with us this week. 🌏 ✡️

Every week, we scrub the web to find you the most intriguing articles, videos, and other content from around the Jewish world! Yalla, let’s go:

Matzah pajamas are the latest trend in a long history of US Jewish branding

Like many others, American Jews were influenced by their new home country’s penchant for consumerism — but being a niche market has also helped preserve their cultural identity.

67 years after his death, Albert Einstein’s true relationship to Judaism — and Zionism

Is any name more synonymous with Jewish genius than Albert Einstein? By speaking out against anti-Semitism and lending his brand to institutions like the Albert Einstein College of Medicine, Einstein became a standard-bearer for the Diaspora. As a prominent booster of The Hebrew University of Jerusalem and a star fundraiser for the Zionist cause, he became inextricably linked with Zionism. But Einstein’s relationship to Judaism and to the Jewish state is complex.

TikTok rabbi seeks to make Ukrainian Jewish refugees comfortable in Moldova

MacBook under his arm and sporting the latest AirPods, Shimshon Izakson looked as if — with a change of outfit — he could have just stepped out of a hipster cafe in a trendy neighborhood of Moscow or Bucharest. But he was in a Jewish center’s sports hall in downtown Chisinau, helping Jewish refugees who had just arrived in Moldova from Nikolayev, a strategic port city on the road between Crimea and Odesa that has come under repeated missile attacks since Russian troops invaded Ukraine on February 24.

How toy makers and publishers created an alternative Jewish universe

For Orthodox parents and educators, the test of a children’s product is whether the creator has the right intentions.

Sholem Aleichem: The Jewish Mark Twain

The Jewish author and playwright wrote his first novel at the age of 15, and thanks to him, the Yiddish language gained cultural, artistic, literary, and academic status, reaching its apex after his death with Fiddler on the Roof.

📹 Video of the Week

Jews Are an Endangered Species - ‘Jew or False’ Episode 2

🔦 Spotlight On

JOOL’s Jewish Organization of the Week is OpenDor Media.

OpenDor Media is a leading global non-profit media company for the 21st century which educates, entertains, and engages audiences by bringing to life big ideas and authentic stories, and by celebrating all things Jewish.

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